Not so long ago, luxury cars were defined primarily by the features they offered. During this era, coddling amenities such as ventilated seats and heated steering wheels were available only in premium models. Luxury brands led the way in safety, as well, and for many years, they were pretty much the only game in town if you hoped to equip your vehicle with key driver-assistive technology.
Despite all the bluster about missiles and nukes north of the 38th parallel, the big action on the Korean Peninsula is south of there. That’s where Hyundai Motor Company, together with its Kia Motors and Genesis Motors affiliates, has grown exponentially to become the fourth largest automaker in the world.