Here’s how Porsche is getting ready for the EV age

Porsche has already made plans to double the annual production of its first electric luxury sedan from 20,000 units to 40,000, a year before the first Taycan is delivered to customers. In effect, the automaker is expecting the Taycan to outsell the 911 itself — a scenario still difficult to process even if the 911 had been upstaged by other models for years when it comes to sales. But the move to expand production, which is expected to begin in late 2019, also reflects something else besides demand: The automaker believes that the advanced features of the Taycan, including fast charging capabilities, will guarantee immediate success in the marketplace even if EVs themselves still account for a small fraction of the market.

One feature that Porsche is counting on to ensure that the Taycan surges ahead of Tesla models is charging time: The Taycan will be able to gain over 60 miles of range in just four minutes. Porsche’s own DC charging system, dubbed Porsche Turbo Charging, will use the CCS connector and will deliver up to 320 kilowatts — 120 Porsche dealers across the country will feature these stations, while 71 other dealerships will offer 50 kilowatt fast chargers.

These plans are all fine on paper, but where will Porsche and its corporate siblings Audi and Volkswagen actually juice up all these cars?

That’s where Electrify America comes in — the company created by VW in the wake of the diesel crisis to promote EV adoption and charging infrstructure in the U.S.

Porsche will give Taycan buyers three years of free 30-minute charging sessions at all Electrify America charging stations in the country. The network currently has 300 stations in 42 states, and will gain more as the commercial debut of the Taycan approaches. Porsche also plans to offer special home charging hardware for Taycan buyers.

The battery electric Porsche Taycan will be one of the first vehicles aimed at the Tesla Model S, which has enjoyed a monopoly on the large luxury EV sedan segment since its debut. Due on sale a year …

“The Electrify America highway stations will have a minimum of two 350 kW chargers per site, with additional chargers delivering up to 150kW,” the automaker said in a statement. “The highway stations will be spaced along multiple routes and no more than 120 miles from each other. Nationally, the distance between highway stations will average 70 miles. Charging dispensers at metro locations will be able to charge at speeds up to 150 kW.”

“The first phase of Electrify America’s nationwide ultra-fast charging network will feature 484 locations with more than 2,000 charging dispensers installed or under construction by July 1, ahead of the Taycan’s arrival in late 2019,” Porsche added. “The company’s second phase of charger installations is expected to deploy hundreds of additional charging sites beginning July 2019.”

And of course, all 191 Porsche dealerships in the country will offer DC fast charging stations, most of them offering the Porsche Turbo Charging speeds. The first examples of these fast chargers have already been installed at the Porsche Experience Center in Atlanta, and more of these Turbo Chargers on their way to the Porsche Experience Center in LA.

We’ve crossed a threshold. Electric vehicles, plug-ins, hybrids … they’re now regular cars. They’re quick –- most of the time quicker than an equivalent gas-powered car. …

When it comes to home charging, Porsche also plans to offer its own special system, details of which the automaker is expected to reveal in the near future.

“Every Porsche is a sports car with soul, and the Taycan is soul electrified,” said Klaus Zellmer, President and CEO of PCNA. “Together, Electrify America and our Porsche dealer network will provide a national infrastructure for DC fast charging that frees future Taycan owners from range anxiety. And Porsche home charging technology will turn the customer’s garage into the equivalent of a personal gas station.”


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